Job description:

Marketing

· Maintain control over the Shropshire FA brand.

· Provide local marketing support to dedicated FA campaigns.

· Oversee the Shropshire FA website, online newsletter, and social media accounts, ensuring they remain a central resource for the dissemination of information to all stakeholders.

· Develop links within the local media to ensure that there is regular coverage of the Shropshire FA activities.

· Support customer excellence programmes.

· Undertake relevant market research to identify progress and highlight areas for priority action.

· Manage the Shropshire FA awards’ programmes.

· Promote and market a programme of public events, particularly County Cup finals.

· Manage the marketing and promotion of County Cup competitions.

· Provide marketing support and advice to clubs and leagues.

· Use national and local customer insight to drive delivery of the Shropshire Business Strategy.

· Review the Shropshire FA branding and visual imagery ensuring consistency across all media and external and internal publications to ensure consistency of message and maximise efficiency.

· Ensure all communications via social media with under-18s are in line with the safeguarding use of social media policies.

· Provide the highest level of customer excellence to support volunteers across all FA Technology systems (FA Events, Whole Game System, Matchday app and Full-Time).

· Contribute to ensuring that safeguarding and equality are embedded throughout the Shropshire FA and grassroots football.

Partnerships

· Attract increased investment into the Shropshire Football Association by maximising assets and continually raising its image, profile and reputation. 

· Identify, approach and conclude partnership agreements with organisations in the local/regional business community, ensuring such agreement do not conflict with central FA partnerships and ensure Shropshire FA meets its charity obligations.

· Identify, approach and conclude partnership agreements with non-commercial organisations in the local and regional community (e.g. mutually-beneficial agreements with charities), ensuring such agreements do not conflict with central FA partnerships

· Ensure formal contracts are in place with all partners, whether commercial or non-commercial.

· Manage with the CEO any new and existing commercial and non-commercial partnerships to ensure mutual expectations are delivered.

· Manage and deliver charity partnership activities

· Use all reasonable endeavours to assist The FA in delivering its commercial partner programme in accordance with the reasonable instructions issued by The FA.

· Execute tasks as required to meet the Shropshire FA changing priorities.