Boffey who currently serves as Head of Strategy at Design Bridge and Partners, a part of the WPP group, brings over 20 years of brand and marketing experience to the role, having previously worked on brand campaigns at global events including the Olympics, the World Cup and the European Championship.
In addition to his work with high-profile brands such as Adidas and Nike, he will also bring extensive experience elevating the brand profile of several charities and cause-led organisations, including Girl Effect, a charity committed to unlocking the power of girls, and The Royal British Legion. On top of this, Boffey also has expertise in the world of gaming and e-sports.
Boffey will join Premier League winner and former Leicester City captain Wes Morgan and Sarah Batters, a commercial development consultant who advises brands, Premier League clubs and the women’s game, on the organisation’s trustee board.
Dan Jones, a former partner at Deloitte, and Di Mayze, head of data and AI at Marks & Spencer, were also appointed alongside Morgan and Batters in November 2023 as Kick It Out sought to provide additional independence to its board.
Boffey said: “I’m excited to join Kick It Out as a new trustee. It’s an honour and a privilege to help support one of the most influential brands in football. Kick It Out is one of only a few organisations that brings people together and creates dialogue across the game.
“I’m a big believer in the transformational power of sport – and football in particular. I’ve seen this first hand through my experience working with global sports brands, and through this role at Kick It Out I’m hoping to help ensure everyone can benefit from sport and feel that they belong, regardless of their background.
“I’m really looking forward to helping Kick It Out continue to make a difference and drive meaningful change in football - and beyond.”
Sanjay Bhandari, Chair of Kick It Out, said: “We are thrilled to welcome Matt Boffey as a trustee of Kick It Out. Matt’s rich experience of developing high profile public campaigns and working with some of the biggest brands in sport will be invaluable to the next stage of our journey.”
